Internet Marketing Tycoon

**nixies78@yahoo.** · 10-27-2005, 05:55 AM

Hi

I was just looking for some help, I have a quite large search engine marketing campaign which I am about to start and I have decided that now is probable a good time to invest in some kind of good reporting tool that could help me track the traffic that goes to my website so I can figure out ROI and how to spend the money.

Now presently the only thing I am really recording is amount of unique hits I am getting a month, but I want to get a lot more complicated. I really want to be able to track how people exactly get to the site, and then which of these people end up going to the contact us page. It would be great if the system is combined with some kind of campaign management system like adwatcher.

I’m not sure if something like this exists but it must be something that other people have a solution for. I could start to try and build something, but I don’t think I understand the field well enough to design something. So I am really looking for something that is already built.

Ay suggestions? What do you guys use?

**chrishirst** · 10-27-2005, 06:00 AM

do a search for log analysers / zers lots about,

WebTrends, Analog, Urchin, Awstats, Funnel Web etc

Your host may have something already installed as well.

**Republikin** · 10-27-2005, 06:47 AM

My current, limited, understanding is that Urchin is the best but I've never used it.

**etech-martin** · 10-27-2005, 03:27 PM

I think you visit this link, it might be helful to you,
http://www.easystat.net/
http://www.webdevelopersjournal.com/.../analysis.html