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That's true, Sarangan, unless your site is the sort that generates lots of hits from viewers who aren't looking to buy anything or who are distracted by something else on the page (ie if you're hosting a game or video). In that case, I've found that popups can be great; your visitors don't have to be engaged to make you money.
I haven't dealt with Deltis, but if they actually deliver that rate, they're definately competitive with the other services out there. I would be warry of the US/Canada traffic rule; a lot of sites that have regulations like that will nail you with regulations all down the line. Watch your hits carefully, and make sure they don't cheat you.
Tom
TheGreatTrafficExperiment.com
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