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I'm using a co-reg. service as one of my many listbuilding activities. It seems to be working reasonably well, with only a 5% unsubscribe rate compared with a 1% rate for my other big list. (I know, I know - what's more important is the buy rate...)
Anyway, I have the option to block various free domains. Since co-reg. subscribers are "lower quality" than those who optin via my website, my inclination has been to preserve as much quality as I can by blocking signups with free email addresses.
But am I being too harsh? I mean, all sorts of people use free accounts for all sorts of reasons. Many of my friends use them because they don't want certain things sent to their workplace. And the fact is, many people in my particular market will NOT have their own website and associated email address. They're more likely to use a free email address...
So... are subscribers using free email addresses worth paying for? Are some worth it, others not?
Please give me your opinion and experience!
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Anna Johnson
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