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Free ebooks make great traffic builders. I have written and compiled two ebooks, one on (surprise) effective traffic building techniques, the other details 21 ways to get incoming links to your website.
I created and uploaded two content pages to my website promoting these ebooks as free downloads. Each page in both ebooks has my website link at the top and in the left-hand navigation. There are other links to various pages of my site integrated into the copy.
I submitted these pages to the webmaster resources sections of several freebies sites, which results in traffic in two ways:
1 - I get the traffic from the freebies sites (when they click the link for the freebie).
2 - These visitors download the ebooks, read them, and pass them on to friends and associates. These folks read them and click the links to visit my site.
I also allow (actually encourage) the readers to place the ebooks on their sites for download. To help encourage this, I offer to rebrand the ebook by replacing my link at the top of each page with their link. Of course my links are still in the left-hand navigation column and sprinkled throughout the copy.
This benefits both parties. I get my ebooks (and links) distributed for free. My "distribution partners" get a free quality ebook to offer as a bonus or simply as an additional resource for their users. And of course they get the same type of second-hand traffic from the links that I get.
And the best part is, all of this traffic is very targeted because the links take the users directly to pages on my site that compliment the content of the page with the link on it.
Since I started doing this five months ago, my non-referral traffic has jumped to almost triple the traffic from all other sources combined.
These ebooks work great for me and I recommend this procedure to everyone. Ebooks are free to produce and distribute (except for the time involved and the cost of the ebook creation software, which I got for free).
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