Posts: 5,938
Name: Adam for web page design, not program
Location: Toronto, Ontario, Canada
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Oh god, here we go with the link exchange again.
Link exchange is a dying (if not dead) art from an SEO perspective. Google, among others, is really nailing people to the wall because a lot of webmasters exchanged links based on PageRank obsession. So don't bother exchanging links unless it's "related content exchange."
Pay-per-click is one that should NEVER be used in the initial stages of marketing a website, since there's a very simple and specific formula to make it work: "only pay for ads that cost less per click than your profit per visitor." In other words, if your profit per visitor is $0.50, only pay for ads that are $0.49 per click or less. A new site will never know this.
I don't recommend paying for traffic...99.9% of sites overcharge for what they offer anyway in terms of quality leads and sales.
Basically, use whatever methods will bring you solid, long-term, one-way traffic to your site. Build your site around good content and the organic SEO and links will come. And submit to the handful of good directories out there (and DMOZ too.) That's pretty well all there is to it.
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