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Website Finally Launched - My Marketing Story
Old 10-10-2006, 02:43 PM Website Finally Launched - My Marketing Story
adquick's Avatar
Experienced Talker

Posts: 44
Name: Phil
Location: UK
Trades: 0
Well, today I launched my website after almost a year of planning and I thought I’d write a kind of story talking about what I did and how I did it.

I started thinking about setting up this website about a year ago, but it wasn't until about 6 months later that I really started working on the idea and putting my ideas into motion.

The first thing I needed was a name and domain name. The idea behind AdQuick, is simple – People want ads and they want them quick.

I haven’t actually got any programming skills, although I do know a little about editing PHP which has helped since my programmer completed my site.

After choosing the name, I knew I was going to have quite a small budget, and I knew most of that budget would go to my programmer who would actually code my site from scratch.

I set to work on creating a document detailing every single feature and how each feature works and how the site works from top to bottom. I also put the design of the site together, which was actually based on a free web template from openwebdesign.org. I then sent the plans off to the programmer who did a great job on putting it all together.

The next stage for me was testing the site and making sure it had no bugs, and that took 2 months in total. It just proved to me what a massive website this actually was behind the scenes.

I had set out a plan on how I would advertise my site, and get people interested in AdQuick, and this included:

Adwords – Adsense
Yahoo Search Marketing
Miva.com
Press Release
Post Useful comments on Forums
Mailing List
Pre Launch Buzz

I wanted to get a bit of pre-launch buzz going about AdQuick, so I managed to get some great prizes in conjunction with a couple of online companies, so this brought a lot of people to the site and I also got their email address’ so I could inform them of when the website had launched.

At the time of my website launch I had managed to get a Google Pagerank score of 5, which I was pretty pleased about. I know this isn’t that important but it all helps. I haven’t actually submitted my site to many directories yet, as I don’t like having ‘Under Construction’ sites in directories, but what I have done is got my site linked on several high pageranked sites ranging from PR5 upto PR7. I think this has helped my Pagerank a lot. I have also posted comments on high ranked blogs.

Another thing I have found extremely useful to have is a blog. I’ve found that this has been a great way to keep people interested in an ‘Under Construction’ site. Its important to have a RSS feed and a link to the ‘Technorati Favourites’ feature, so people don’t forget about you.

That’s it really, and now the hard work really starts.

From today, i'm concentrating on submitting to high page ranked directories and basically just getting the AdQuick name noticed.

My website can be found in the signature.

( I have posted this story in 2 other forums)
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