I had a quick question for all of you ppc gurus out there.
I've used both google adwords and yahoo search marketing for a good year now, and I feel the need to concentrate on one with a larger budget. Since I use both, my advertising budget for each service is cut in half. I'd like to invest all of the money itno just one. From what I've seen, It looks like google recieves better conversion rates, but even this is very minimal. For larger budget ppc campaigns, which is better in terms of relevancy conversions and per click rates? Adwords or Search Marketing?
Any input? 
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