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The best way to promote yourself is, of course, to be a good host. You'll learn that through your opening phases that word of mouth is a very powerful tool and can often make just as much as a start up ad campaign can garner.
Once you generate revenue from local clients, you can then in turn use that revenue to help ease the strain on you and even perhaps look to advertising campagins with the generated revenue.
Nextly forums like this, on which there are several webmasters can help you gain the popularity. Spread your word & attractive offers on this kind of forums. Also you may give 1 month free trial or similar offers which will catch the web developers to your site.
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