Internet Marketing Tycoon

**Vahid** · 02-15-2007, 12:57 AM

Most experienced internet marketers say that if you advertise in pay per click search engines, you should have a landing page for driving the pay per click traffic to it. This landing page is different from home page and should be just focused on selling the product whereas the home page should be optimized for search engines and so is not good in generating sales.

They say home page is not a suitable page to drive the pay per click traffic to it and you waste money if you do that. It means a page that is optimized for search engines can not generate sales.

I don't agree with this idea because if optimization disables the home page to sell the products to the visitors, so the traffic it receives from search engines, will be useless. So why should we optimize it?

What do you think?

**vangogh** · 02-15-2007, 01:41 AM

The advice to send ppc traffic to an interior page is a good one. If someone clicks on an ad (or any link really) you want them to land on the page that closest matches what they would expect to find.

Say you have a site that sells clothing. You sell men's, women's, and children's clothing. You also sell accessories like handbags and cologne and perfume. If you run an ad for men's cologne someone who clicks that ad had better land on a page that has something to do with cologne.

Ideally they'll land on the page selling the exact same cologne you mentioned in your ad.

If you take them to your home page you probably just spent money to have some click the back button in the browser.

Pay per click isn't used to optimize your site. And even if you are optimizing your site it doesn't mean your home page is the one you have to work the most on.

I'm not sure why you think running ppc ads to a page other than your home page hurts the home page at all. It doesn't. You always want to direct any link to the most relevant page for that link.

Having links go to pages other than the home page doesn't hurt the home page at all. It helps the other pages, helps the site in general, and ultimately helps you sell more products.

**Vahid** · 02-15-2007, 10:29 AM

Thanks for your advice. You are right.