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Forums alone may take a lot of effort to build up. If you have some other site of the same theme as your forums, then it can help build up your forums. Example would be to offer product support in your forum, accessing special features of your site by registering on your site first, which automatically registers them on the forum. For this, there are many bridging software available, eg SMF and Joomla! bridge. You can even give special features only to those who have had x amount of posts in the past 30 days etc. Whatever you offer, it has to be a good one. But as others said, paid posting helps put things on the run.
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