|
PPC advertising does work, but you need to worry about click fraud. The last company I worked for used it extensively. The number of clicks the services reported and the number of clicks we logged were usually off. Some dishonest people click ads on their own sites or pay people to do it for them. It will work, you just need to be really careful who you advertise with and put you ads in a place where you would get high conversion.
It is probably smarter to set up an affiliate program or revenue sharing. That way you get advertising and only need to pay when you actually sell something.
|