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Well let me explain how this works, the ad from an educated guess point of view.
Adsense, it is a Ad program by google I think that uses the sites text to configurate the most fitted ad to place onto the site. So instead of site about Wrestlers, there wouldn't be an ad at the top about Barbie Dolls, that is how they configurate the Ads in Adsense. Hope that helps understand how the adsense program works =)
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