Let me jump in here and provide a little insight to this type of speculation.
I agree with offtopic about being questioned in this manner, as does not follow proper ettiquette  , but I do understand the curiosity.
The ability to even earn points and what the points can be used for is a business decision and is simply a part of doing business, the same way the cost of the vbulletin license and hosting is.
We have established a community of users here and this one method of marketing to reward repeat visitors and community contributors.
As far as costs, those types of things in this setting will never be discussed. Just in poor taste to do that
So enjoy the community and the rewards you may gain, both in participation and possibly tangible rewards. :drool:
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