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Still looking for your Purple Cow?
Old 08-08-2005, 04:49 AM Still looking for your Purple Cow?
cougarhosting's Avatar
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Posts: 54
Location: Vancouver, BC
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Those that have read Seth Godin's books will know what the post title means. For those that have not read the book, a Purple Cow is something that distinguishes your business from others. If you do not have something that distinguishes your company from others (even locally) then you are loosing business.

Everyday when I talk with people in business they say they have the best customer service, the fastest service or best product. In the end I always think "well I should hope so". When presented with non-tangible reason to choose your company it is really hard for consumers to measure a difference between you and another competitor. If two similar hosting services both say they provide a fast server, great support and excellent customer service then the customer is really left with nothing to see a true winner. In the end the customer may choose on price and we all should know that lowering our prices only puts us out of business.

We have an opportunity here to invest in your business and provide a clear and tangible difference then your competitor. The products we have are:

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If you have any questions contact me at gjones@monsterhosting.ca
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