It's a good idea, must say it's different from the others.
However, their are lots of other different sites popping up now too. For example the one (link in this forum somewhere), where the grid is some sort of massive puzzle where if you guess the letter of the space you want you get it half price (or something along those lines). That one grabbed my attention the most.
I still think that this whole 'pixel' thing will only really work the once. Or should I say, only really work well the once! As there are so many sites doing this now people won't be interested (in my opinion) unless there is a reason to go there.
While having an audio clip is different in a way people still don't really want to go to a site to listen to hundreds of different audio messages about random sites.
The reason the first one did so well was because it was original and nobody had seen anything like that before, so people explored. It really went big for him once he hired the PR guy and got it in all the papers.
I'm not saying your idea won't work, it may do and I'll happily eat my words if it does  But I personally wouldn't buy space on it or browse it, or any other similar site.
I do think there is potential for a new idea with regards to advertising however I haven't thought of it yet!
Good luck with the site anyway.
Simon
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