I'm guessing you saw it in a sprintf() statement or something similar. sprintf is a way to format what you want to print.
The %s is a placeholder in the string being printed and a variable is given at the end of the sprintf statement that will get placed where that placeholder is located.
There are different kinds of % arguments you can use and they're listed in the link to the function above. %s is for a string.
The link to the sprintf function will explain it all better than I am and there are a few other similar functions.
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