I think what your asking is if you can make your own blog system.
There's no point in reinventing the wheel here. There are heaps of great FREE solutions already available.
Wordpress is a great one (and the one I use). It is highly customisable and there are heaps of addons, tweaks and themes available for it.
If you go to http://wordpress.com, you can sign up and get a blog straight away. But, if you have hosting, the best way to do it would be to download the package and install it on your web hosting. This way, you can customise it however you want, put ads all over it, whatever you want to do.
The help section on the Wordpress website is very useful and should be able to answer all your questions.
I hope this is what you were looking for.
Good luck!
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