I would say that the best way to advertise it would be a small 'provided by' link, but as you are doing it advert free, I suppose that would defeat the object.
You could try submitting to remotely hosted scripting directories like:
http://www.hotscripts.com
http://scripts.gowansnet.com (shameless self promotion  )
and I'm sure you could find some if you do a search.
Try exchanging links with webmaster related sites and adding to their directories:
http://www.freewebmasterhelp.com/directory/
http://www.123webmaster.com
and many more.
You could also ask people to promote your site, for example when they sign up encourage them to tell a friend. Perhaps give them a voluntary advertising code to put on their site, as many people will be willing to put a button, banner or text link if they like your service.
Submit to DMOZ, it will get you a much higher ranking in Google.
Tell everyone you know.
Can't think of any more at the moment, but I'm sure there will be some more suggestions.
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