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As for your first question:
I personally have not used them. Most will probably deliver the traffic as promised. But you need to ask yourself if you mind your site showing up as pop-up/under on someone elses site.
Also, is the traffic targetted to your site? If you can't select a specific category or target where your ads will be shown, I think it would be HIGHLY ineffective.
As well, a high number of these popups will probably closed/deleted before they even get looked at...
Just my IMOs
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