SEM Tycoon

**Mike** · 06-30-2006, 07:42 PM

I looked at this forum today after the new skin was applied and immediately made a change to my ATV forum.

Instead of a leaderboard ad, I have added the left side bar to the forumhome. I will still show the leaderboard on forumdisplay and showthread, however.

Anybody tested these locations and have a preference?

Now, I am not using the industry standard "0000FF" link

(from the great podcast). Looking at my forum, do you think I should? I always use the blue link on my leaderboards, but I fear it might look out of place on the ATV forum.

Looking forward to your imput folks, I can never make too much money

**imported_Anthony** · 06-30-2006, 08:35 PM

From personal experience on previous forums sidebar advertisements have had the most clicks, and have always been in the default 0000FF colour code or a tasty looking graphic advert.

Leaderboards in most cases are intruding, while sidebar banners and ads can be hidden quite easily, and don't impose directly on the websites appearance and content.

**Frito Pie** · 06-30-2006, 09:42 PM

I get better results with a leaderboard at the top AND one in the left column. The leaderboard outperforms the side column by 4/1 in CTR.

**Lpspider** · 06-30-2006, 10:46 PM

I think you should test them out... try one for a week, then try the other, and see which returns the best results. That's what I'd do.

Good luck.

**briansol** · 06-30-2006, 10:58 PM

i'm about to un-do the stack i have on http://CTforums.com
they are not profitable at all (even though its a small site, <10 clicks a week is pretty sad)

**Mike** · 07-01-2006, 04:11 PM

Quote:

Originally Posted by Lpspider

I think you should test them out... try one for a week, then try the other, and see which returns the best results. That's what I'd do.

Good luck.

I always test and monitor performance. Just gettig views from others who have tried these.
----------------------------

I am a big believer in keeping the forums looking clean when implementing my ads. I looked at them on this forum's home page and really liked the look.

In addition, the ads kept drawing my attetion being on the left side. I have implemented it on my new forum http://www.mudbog.net/forum and thinking about trying it with some others as well.

**Hoang** · 07-01-2006, 04:12 PM

I've found that sidebar ads don't get very many clicks for me however the ones that are in the middle of the page get very high clicks.

**Dr. Domaining** · 07-01-2006, 06:29 PM

Quote:

Originally Posted by Mike

I always test and monitor performance. Just gettig views from others who have tried these.
----------------------------

I am a big believer in keeping the forums looking clean when implementing my ads. I looked at them on this forum's home page and really liked the look.

In addition, the ads kept drawing my attetion being on the left side. I have implemented it on my new forum http://www.mudbog.net/forum and thinking about trying it with some others as well.

I would agree, the best way to find out is to perform a test.

**Freeworld** · 06-20-2007, 09:05 PM

Good Post

**john546** · 06-22-2007, 03:25 AM

I would think the left skyscraper ad will perform better and then the leaderboard on the top center of the forums and then the right skyscraper and then the bottom leaderboard.