I'm sure Shoemoney knows a thing or two about Ringtones but how much did he know about it before he built his first Ringtones website?
Most of the success stories I read about are, where an Internet marketer also has a passion for something else like photography, or cars, or whatever, and combines the two skills to create a profitable website or two.
I also read about people who find a vacuum online and become just enough of a subject matter expert to jump on the bandwagon and profit before the market becomes saturated.
I know that "iPod Accessories" are a hot item right now but I don't have one. I could probibly do the keyword research, etc... But I'm not the type of person who would build a website around a product that I don't even use.
What is your method of operation?
Do you tend to stay in your comfort zone?
Do take a risk and develop websites in areas that aren't nessesarly in your area of expertise?
Aloha,
Dave. 
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