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The best way to eventually find advertisers that are willing to buy ad space on your website is to initially give it away unless you operate a website that allready gets a ton of traffic. For websites starting out, listing people in your directory for free for a while is a good way to show them that they will actually get traffic from your website. Then you approach them down the road and try to sell the space for $4.99 per month or something low that you know you can snag them for. Then after the first 6 months to a year, you jack it up a bit more and more and more until you're finally getting what you deserve for that property.
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The man in black fled across the desert, and the gunslinger followed.
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