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"airplane accident attorney" was once pushed up to $99/click on Overture (no joke). If I was really into keeping up with celebrity gossip, I could blog about it all day...but the clicks aren't worth much. I could start an industry news blog for SEO/SEM's, but they're pretty ad-blind.
For a content site, you have to know about (or at least be very interested in) what you're writing about unless you want to be bored to tears after a month. But not all hobbies pay the bills.
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