SEM Tycoon

#1 (permalink)

Hey hey-

I'd like to see how you pros wrap your head around this scenario:

I have a media product that is targeted to a very specific genre'. For example only, we'll say it's a training video and accompanying book for left-handed female golfers. It is professioinally done and the packagaing looks great. The kit sells for $125.00.

We have a site called "LadyLeftyGolfers.com" (not really, this is just an example, kids) and the ad copy on the site is strong and compelling.

* I have $1000 to drive initial traffic to the site*

I understand the basics of SEO and know that it's best to drive organic traffic to keep costs down.

But how would you clever folks spend my $1000? Google ads? Buy an ad in an on-line golf magazine? Sign up affiliates?

Thanks for playing along... I'm learning a great deal here and appreciate your brain power.

#2 (permalink)

I think PPC traffic would be the best bet.

#3 (permalink)

Right on, thanks. Google? Any recommendations outside of the big G? Obviously, I would want to find sites that target female golfers. Are there (good) companies that can drill down like that?

#4 (permalink)

Starting your own CPA affiliate program for golf bloggers (i believe there's actually one on this forum) would be my recommendation.