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hey John,
If you have a new site, I don't recommend having a subscription yet. You should wait till you have half of the free members you set out to acchieve, only then you want to implement subscription option. I would also try to keep the paid subscription only visible to free members and not guest because you don't want to scare people away before they even signup for a free account.
You also want to offer exclusive content rather then just new forum additions or badges etc... you want to give an offer they cant refuse. You either do it right or dont do it at all.
Good luck.
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