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Take some time to read all the books on SEO and PPC and any other internet marketing book you can get your hands on. If you don't have time to read then find & make the time. Visit SEO forums a lot and read some more. Watch the "developed websites for sale" boards on the webmaster forums even if you aren't going to buy anything. Take note of how the people there are doing things. This is also a great way to find thriving business ideas and it will tell you how to start one/run one by describing the business up for sale. Don't make any judgements until you've spent hours reading through these though. Look for the sites that are always up for sale...the dime a dozen sites and avoid starting another. Find those that are unique and doing well and selling for a lot, quickly. Think of ways you might get into that business only with a unique twist of some kind. Some of the people selling sites are making a killing online and they don't have time for all their sites...learn from them.
Finally, once you've read and read some more, then pick your best idea, your most unique idea that you feel would do very well. Focus on that idea for a long time. This requires a lot of self discipline because the internet is always showing you the latest and the greatest for you to get distracted with. Believe in what you are doing, after getting the knowledge you need, and then stick by it.
Hope that helps.
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