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Depending on your newsletter, and its topic (and what people agreed to recieve) you should mail as you said, or once twice monthly if that works.
the about what, well, theres lots of article directorys and sites out with tons of writers' articles, many can be used if you include the resource box, or yes you can hire writers (need research/collating and writing done??)
-just search up things that ar ein your field or newsletter subject, add your opinion perhaps, start a discussion, heres a thought:
ask them stuff, ask them a poll, ask them what parts of "seo" they need or want to hear, i bet they will happily tell you .
Hope this helps some ideas come up
have a Great Day
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:) 3 Steps To A Profit Producing Website :)
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