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I like it! Not at all like most sales pages.
I have two suggestions:
1) Make the reliability/trusted seller icons the same size, and put a little header above them to explain their purpose. Only a few words to give them some context.
2) Move the "Give us a call" portion to the top of the page, above everything. I am always reassured when I see that sort of message, so get it in first to set the visitors mood.
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