SEM Tycoon

**MonkeyBiz** · 10-16-2006, 07:32 PM

Quote:

Originally Posted by foreman

I'm sorry Worldwebuser, but you really don't know what you are doing if your Adwords traffic is crap most of the time. My Adwords traffic is converting average 25% better than normal organic search engine traffic. When I read your post, it looks like you are actually one of those who don't really get how to use Adwords and burn all their money in it. When you don't get results or your Adwords traffic is crap, then it must be crap for everybody. Great logic man!

You really need to fix your attitude. You are telling other people that they are noobish while you are promoting Myspace spamming method with crappy RSSGM site. Sorry to break your bubble, but that's so last year.

I really think you should actually use your brain before typing your keyboard. You might actually make some useful friends around here if you wouldn't be bashing everybody like you always do. Grow up.

Um your missing the point again. While adwords may convert 25% better than serps even with 'good traffic quality' that doesn't matter if your conversion rate is bad. Say SERPS convert 1/1000. If adwords converst 1.25/1000 or .0125% is that any better? I don't think so.

**jdog** · 10-16-2006, 07:59 PM

Quote:

Originally Posted by Worldwebuser

Um your missing the point again. While adwords may convert 25% better than serps even with 'good traffic quality' that doesn't matter if your conversion rate is bad. Say SERPS convert 1/1000. If adwords converst 1.25/1000 or .0125% is that any better? I don't think so.

What about all of the hours you would spend on seo? What about the months it takes to get organic traffic? What is that worth?

**MonkeyBiz** · 10-16-2006, 08:13 PM

Quote:

Originally Posted by jdog

What about all of the hours you would spend on seo? What about the months it takes to get organic traffic? What is that worth?

If you are paying for traffic it is conversions that count more than CTR whihc is the point im trying to make.

**foreman** · 10-17-2006, 01:18 AM

Yes, but then again I must repeat my noobish "your sales page is crap". It's actually you who missed my point completely.

Let me explain. If you do online business, you have something called "visitor value". That can be $0.01 or that can be $1000. It's what average visitor is worth to you. Say you have $29 product and 1 of 1000 visitors buys your product. That means your visitor value is $0.029. In order to make money, you can't pay more per visitor than $0.029. Of course you could have upsell or backend strategy that allows you to spend more than what you earn with that specific product, but we'll stick with the basics this time.

Now you realize that if you improve your sales page which is converting 0,1% at this moment. Let's say you can raise it up to 1%. Then it would be every 1 of 100 visitors who buys your product. Then your visitor value is $0.29.

Now if you can get visitors from Adwords for $0.05 per every click, you have your money making machine right there. For every sale you are paying $5 for visitors, making $29 sale and profit.

If your Adwords traffic converts 25% better than search engines, then you'll get that every 1.25 customer out of 100 buys your product. That means $36.25 sales per 100 visitors.

Summary:
Adwords: $36.25 - $5 = $31.25
Search Engines: $29

That's $2.25 more per visitor and the best part is that you don't have to be afraid to lose your position when you test something like you do with organic search.

Quote:

If you are paying for traffic it is conversions that count more than CTR whihc is the point im trying to make.

You are mixing up two things now. Higher CTR means lower bid prices in Adwords. Adwords rewards you for having high CTR. And you'll end up paying less per visitor and getting more visitors for the same money what you would pay with lower CTR.

**Eldon** · 11-17-2006, 11:02 PM

Regarding Google Adwords - I have used them for about two years to sell products from my retail site, and have consistently made more on product sales than I pay for the Adwords. However, I could do some tweaking and probably make the system work much better for me.

Would like your thoughts on the "best" training for doing Adwords. Perry Marshall's materials come to mind, but maybe there is better stuff out there. Just looking for opinions.

Thanks

**Will.Spencer** · 11-17-2006, 11:29 PM

Quote:

Originally Posted by Eldon

Would like your thoughts on the "best" training for doing Adwords.

That's exactly where I am. There is no doubt in my mind that there is huge money to be made with AdWords, and there is also no doubt that I would lose thousands of dollars if I tried with my current knowledge base.

**Reed.** · 11-20-2006, 12:58 PM

You shouldn't use frame sets on your affilate links.
That's a very good way to get banned from google..

**Dantes** · 11-21-2006, 02:33 PM

Is that true :confused1: ? I really didn't know that! How can I know if not already banned? :helpsmilie:

**Bmc** · 11-23-2006, 04:05 AM

Quote:

Originally Posted by Dantes

Some days ago I started my very first PPC-Campain. Needless to say, that it was a desaster. I dont know what I've espected, maybe at least one sale

.

Now that I am evaluating there are some things that I cant figure out. Maybe some of the experienced guys can help me out, so that I learn the most out of this.

I have a review-page with some "make-money-online"-ebooks: (plz view my Signature, I'm not allowed to post urls yet

)

This two things I do not understand:

1. My CPC was immediatly very high at 97 EUR / 1,22 $. It went down to 0,70 EUR, because my CTR was ok, but it burned my daily budget. I really dont understand why the CPC were so high! Ok, I chose very competetive Keywords as [work from home] and [home business] (anything with "review" in it didn't get much clicks), but 1,22 per Click?

2. I got 122 Clicks in total and only 8 !!! Clicks on the affiliate links on my page (30 of them clicked on the adsense ads). I really have no clue why!
This can only mean things:

- my landing page is crap, makes the people go away
- the visitors didn't get what they expected so they go away

I have the feeling I'm making a serious mistake here that I dont even realize! Do you see it?

Thx for your help!

Eddie

I've yet to understand why beginners flock to these make money products. My advice would be to learn how to do some market research, google buyer purchasing cycle, and stop promoting these gruesome e-books - PLEASE!

The adwords thing is a whole other enchilada, and judging by the keywords your are using you have no idea how to work with adwords and you are throwing your money down the drain.

Adwords is a whole lot more complex then just adding a couple keywords, and throwing up a landing page.

There are so many aspects that (judging by your high CPC) you are neglecting such as: revelevant adcopy, optimizing your landing page for your keywords, cant forget doing actual keyword research, and I'm almost hesitant to ask if you had your adgroups done correctly - all of these things and more go into your quality score which ultimately determines your CPC..

Eddie, you said it yourself:

- my landing page is crap, makes the people go away
- the visitors didn't get what they expected so they go away

Then why on god's green earth would you attempt an adwords campaign - if you know the object perhaps most instrumental in getting buyers to your sales page or affiliate's sales page is not up to par.

And this is exactly why people give up so easily, because they expect great results from mediocre to poor marketing practices.

Enough of my ranting though, I would just suggest you learn a little about these things before just throwing your money away.

Remember,
In the race to success, a tortoise always beats a hare.

Best of luck to you Eddie,
Bryan

PS - I mean no disrespect, just it burns me inside when people actually see all of the mistakes they're making and nevertheless repeat the same things over and over again, expecting a different result. (Actually I think that's the definition of insane)

**imported_Tekime** · 11-24-2006, 09:54 AM

Quote:

Originally Posted by Bmc

I've yet to understand why beginners flock to these make money products. My advice would be to learn how to do some market research, google buyer purchasing cycle, and stop promoting these gruesome e-books - PLEASE!

The adwords thing is a whole other enchilada, and judging by the keywords your are using you have no idea how to work with adwords and you are throwing your money down the drain.

Adwords is a whole lot more complex then just adding a couple keywords, and throwing up a landing page.

There are so many aspects that (judging by your high CPC) you are neglecting such as: revelevant adcopy, optimizing your landing page for your keywords, cant forget doing actual keyword research, and I'm almost hesitant to ask if you had your adgroups done correctly - all of these things and more go into your quality score which ultimately determines your CPC..

Eddie, you said it yourself:

- my landing page is crap, makes the people go away
- the visitors didn't get what they expected so they go away

Then why on god's green earth would you attempt an adwords campaign - if you know the object perhaps most instrumental in getting buyers to your sales page or affiliate's sales page is not up to par.

And this is exactly why people give up so easily, because they expect great results from mediocre to poor marketing practices.

Enough of my ranting though, I would just suggest you learn a little about these things before just throwing your money away.

Remember,
In the race to success, a tortoise always beats a hare.

Best of luck to you Eddie,
Bryan

PS - I mean no disrespect, just it burns me inside when people actually see all of the mistakes they're making and nevertheless repeat the same things over and over again, expecting a different result. (Actually I think that's the definition of insane)

:thumbup:

I have used AdWords a little bit just to drive traffic, but no more. I had a client who used AdWords successfully for a few years selling his software product. It's a good tool for some.