SEM Tycoon

**Dantes** · 10-10-2006, 01:57 PM

Some days ago I started my very first PPC-Campain. Needless to say, that it was a desaster. I dont know what I've espected, maybe at least one sale

.

Now that I am evaluating there are some things that I cant figure out. Maybe some of the experienced guys can help me out, so that I learn the most out of this.

I have a review-page with some "make-money-online"-ebooks: (plz view my Signature, I'm not allowed to post urls yet

)

This two things I do not understand:

1. My CPC was immediatly very high at 97 EUR / 1,22 $. It went down to 0,70 EUR, because my CTR was ok, but it burned my daily budget. I really dont understand why the CPC were so high! Ok, I chose very competetive Keywords as [work from home] and [home business] (anything with "review" in it didn't get much clicks), but 1,22 per Click?

2. I got 122 Clicks in total and only 8 !!! Clicks on the affiliate links on my page (30 of them clicked on the adsense ads). I really have no clue why!
This can only mean things:

- my landing page is crap, makes the people go away
- the visitors didn't get what they expected so they go away

I have the feeling I'm making a serious mistake here that I dont even realize! Do you see it?

Thx for your help!

Eddie

**MonkeyBiz** · 10-10-2006, 02:00 PM

Stop promoting "make-money-online" scam ebooks. Make a legit website and you will see better returns. And adwords isn't very good anyway. Adwords converts poorly.

**GeorgeB** · 10-10-2006, 02:19 PM

You should ahve qualified that statement by saying "adwords converts poorly"..... if you don't know what you're doing.

**MonkeyBiz** · 10-10-2006, 02:25 PM

I have NEVER seen a thread on all the webmaster forums I have visited that went like "Man I made soo much money with Adwrods!!!" or "Soo many adwords conversions!!!" You get the point.

**ndaru** · 10-10-2006, 02:28 PM

Or maybe because those who succeed never mention it on wm forums ? Fear of more competitors ?

**ndaru** · 10-10-2006, 02:39 PM

@Dantes

I haven't tried Adwords myself (still waiting for the credit card). But shouldn't you begin your experiment with lower CPC ? Like, less than 10c ? 5c ?

**dogisland** · 10-10-2006, 02:45 PM

Your reviews look just like the marketing blurb that comes with these books anyway.

For an honest review I'd like to have seen you discuss the methods and try them out.

You haven't really built up any cedibility or proof.

**handsome rob** · 10-10-2006, 03:26 PM

Adwords converts better for me than YSM, but you can pretty much forget about getting cheap traffic on Adwords. YSM at least you can build a long tail campaign for standard match and save a few bucks.

**beachbumis** · 10-10-2006, 08:12 PM

AdWords works and AdWords does not work. You have to hit the right mix of keyword phrase and product offering.

First, lets start with your keyword phrase choices.

[work from home] -- I did a search for "work from home" on your landing page. Not Found.

[home business] -- ditto

This tells me that your landing page has nothing to do with the keywords you are promoting. Google is going to charge you more and your chance of conversion is greatly reduced.

Pick Keywords that people use who actually buy the products you are promoting.

Next, lets look at your landing page.

Do you own Affiliate Project X ? Based on your review and highlights I would think you could copy and paste your way to a successful project.

The people you are trying to sell to get pushed real hard and your page screams "Just buy something". Use Project X, keep notes and write a story about how you did. As a bonus to anyone who buys offer to help them get started with their own project for 10 days or whatever.

All statements above are just MHO. What works for me does not work for any of my friends.

I did a post last week about how I spent $50 in one day on AdSense and didn't have a sale. My landing page converted to offer clicks, I can do that in my sleep. But the offer was not converting. I made a small change to my keyword phrase and replaced the offer with another merchant. Now I convert 8% of my offer clicks to sales.

Good Luck,

Michael

**netizen-x** · 10-10-2006, 08:58 PM

Quote:

Originally Posted by Worldwebuser

I have NEVER seen a thread on all the webmaster forums I have visited that went like "Man I made soo much money with Adwrods!!!" or "Soo many adwords conversions!!!" You get the point.

That's been ignorant:

shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1

**MonkeyBiz** · 10-10-2006, 10:26 PM

Quote:

Originally Posted by netizen-x

That's been ignorant:

shoemoney.com/2006/04/08/the-1000000-experiment-with-ppc-part-1

Um yea thats shoemonay. Obviously the vast vast majority of webmasters arent as skilled as he is.

**netizen-x** · 10-11-2006, 12:46 AM

Quote:

Originally Posted by Worldwebuser

Um yea thats shoemonay. Obviously the vast vast majority of webmasters arent as skilled as he is.

Well, I have to agree. And he got lucky on the 'ringtone' boat.

**ndaru** · 10-11-2006, 04:25 AM

Quote:

Well, I have to agree. And he got lucky on the 'ringtone' boat.

I have to admit too, of the two success Adwords stories that I've read are about ringtone ads.

Anybody knows links to any success stories that don't involve ringtone ads ?

**foreman** · 10-11-2006, 11:59 AM

I don't understand you guys. I think Adwords/CPC services are the easiest and fastest way to make money in Internet. I agree that if you are newbie they will strip you from your money, but Adwords boils to one thing:

Your visitor value must be > than your bid value

It's as simple as that. Lazy people will get their asses kicked in Adwords since they don't bother to test at all. Adwords is very lucrative service if you know how to use it right.

Adwords stories aren't popping up because nobody gets rich by Adwords (well, maybe with ringtones), but Adwords is a tool to drive traffic, not to make sales. If you make a great Adwords ad that has 15% CTR it doesn't make any difference if your sales copy is crap. It's multi-step process.

**imported_WillB** · 10-12-2006, 10:30 AM

I also think giving people too much choice is a bad thing. Pick the best of the three (the best converting, the best in your experience of using them.. whichever), and make it the biggest part of your landing page. Force people's attention to it. Then perhaps put smaller links at the bottom, suggesting 5 or more other programs, that alternatively lead to further pre-sell pages.

On an unrelated note - looks like ShoeMoney got hacked!

**Dantes** · 10-13-2006, 10:45 AM

Thx to the guys that answered my question and gave some suggestions!

@ beachbumis

That all is making sense to me, I was just shocked about the fact that olnly 8 of 122 visitors clicked on the affiliate links. Conversion is the major point here. Like dogislad said

Quote:

Originally Posted by dogisland

your reviews look just like the marketing blurb that comes with these books anyway

@ WillB

Right, I think this review concept "best of 3" is outdated. I have to give the customer an incentive in some way to click on my links, maybe promoting just one product is the right step. Then PPC would pay out.

Does somebody have some tips regarding conversion and tracking for me?

Thx

Eddie

**jerome2900** · 10-13-2006, 05:42 PM

Some people are making a killing at with adwords but they arent telling you how because its a secret haha well, have you ever seen adword ads which states in the headline that the product is a scam ! dont buy it until you read this first ? you automatically click on their ad and see what they have to say, low and behold they then tell you the product is great etc etc but get it from them , then the super guru goes a bit further but I wont tell you what he does. Anyhow these guys are rackin up the afilliate commissions and laughing. Then there is another method to make a killing with adwords but of course thats a secret too. :yes:

**Dantes** · 10-14-2006, 05:42 AM

Quote:

Originally Posted by jerome2900

... then the super guru goes a bit further but I wont tell you what he does. Then there is another method to make a killing with adwords but of course thats a secret too. :yes:

Yes I know, they put nude pictures of their wifes on their pages! :thumbdown:

**MonkeyBiz** · 10-16-2006, 04:46 PM

Quote:

Originally Posted by foreman

I don't understand you guys. I think Adwords/CPC services are the easiest and fastest way to make money in Internet. I agree that if you are newbie they will strip you from your money, but Adwords boils to one thing:

Your visitor value must be > than your bid value

It's as simple as that. Lazy people will get their asses kicked in Adwords since they don't bother to test at all. Adwords is very lucrative service if you know how to use it right.

Adwords stories aren't popping up because nobody gets rich by Adwords (well, maybe with ringtones), but Adwords is a tool to drive traffic, not to make sales. If you make a great Adwords ad that has 15% CTR it doesn't make any difference if your sales copy is crap. It's multi-step process.

George foreman, you are wrong again. You didn't take in account taxes. You lose 25% or your adsense income off the bat to taxes which makes your formula void.

Adwords may be a tool to drive traffic but if that traffic is crap (which a lot if it is) whats the point of using it? You make another assumption that CTR matters more than traffic and that it doesn't matter if your sales copy is crap. ..that is kinda a noobish statement. If your spending good money PER click those clicks HAD BETTER convert into SALES or MONEY.

**foreman** · 10-16-2006, 07:45 PM

Quote:

Originally Posted by Worldwebuser

George foreman, you are wrong again. You didn't take in account taxes. You lose 25% or your adsense income off the bat to taxes which makes your formula void.

Adwords may be a tool to drive traffic but if that traffic is crap (which a lot if it is) whats the point of using it? You make another assumption that CTR matters more than traffic and that it doesn't matter if your sales copy is crap. ..that is kinda a noobish statement. If your spending good money PER click those clicks HAD BETTER convert into SALES or MONEY.

I'm sorry Worldwebuser, but you really don't know what you are doing if your Adwords traffic is crap most of the time. My Adwords traffic is converting average 25% better than normal organic search engine traffic. When I read your post, it looks like you are actually one of those who don't really get how to use Adwords and burn all their money in it. When you don't get results or your Adwords traffic is crap, then it must be crap for everybody. Great logic man!

You really need to fix your attitude. You are telling other people that they are noobish while you are promoting Myspace spamming method with crappy RSSGM site. Sorry to break your bubble, but that's so last year.

I really think you should actually use your brain before typing your keyboard. You might actually make some useful friends around here if you wouldn't be bashing everybody like you always do. Grow up.