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I began my subscription program with a price of $27/month. I got a few customers. Beautiful. Then sales dried up and I figured the price was wrong.
After a ton of searching, I learned from Shoemoney's blog post mentioning that he started at 29/year, went to 29/6 months and then tried 19.95/6 months to find that subscriptions started pouring in.
I'm currently charging $19.95/6 months for my diet program targeted to a very tight niche. However, I'm considering raising the price back to $27/month my development partners add a bunch of new features to our program that will really give it value - right now there isn't much value.
So my question to you is... what are you charging, and in very general terms, what is your product?
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