Quote:
Impression | Clicks | CRT | Earns
102,857 | 636 | 0.62% | $1.21
|
Doing some math here shows your traffic is severely undervalued (either that or advertising.com is severely ripping you off or their advertising model is not suited to your visitors).
Advertising.com works on this principle (or rather this is what they state). "We would pay the publisher every time we showed an ad, and we would get paid every time advertisers got a customer."
It could be that your visitors are not converting to customers when they visit the sites and therefore your advertising revenue is quite low as a result - although the payment they are making for CPM is extremely low by industry standards - but this could be based directly off historical figures for your website.
I would expect to be able to get at least a CPM of $1 - even for branding purposes and would therefore expect a minimum return of $100 from 100,000 impressions when using purely a CPM based revenue model.
CPC models do require clicks and even judging by the number of clicks, advertising.com is underperforming for your website as you are effectively giving away 636 visitors for $1.21 (or $0.0019 each) - not even 1 cent per click (taking 1 cent per click with 636 clicks you should be seeing $6.36 returned).
However, depending on your niche Adsense or YPN is likely to pay better if you are receiving that amount of clicks per day - I would hope to get at least $0.10 per click (in effect $63.60 per day on average with those stats as daily stats).
The alternative to ad networks is offering direct advertising yourself at a set rate for montly/quaterly/bi-annually and/or annually and have your own adserving system where you offer a set number of places on a banner rotation and advertisers compete for the top 8 spots or top 10 spots that will be included in the rotation.
I only wish I was getting that traffic per day as I would surely be disgruntled at only returning $1.21 - even poor performing ad networks would give you a better return even if they paid $0.01 per click.
Hopefully you get something sorted out as definately a shame to see such poor returns for such decent traffic.
Edited to say the location of your visitors may also have a direct impact on any earnings - as most advertisers will only be wanting visitors from north america and maybe uk and a few other select countries - so also knowing your website visitor demographics would help you get a better understanding of a realistic potential income. Either way, $1.21 return on 100k impressions is extremely low.
