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i am at the final stages of building my site. before i started building, i came up with a monetization method. i just kinda assumed it'd work, but i never really got any input from people who have experience with this kidna stuff.
The site itself is a social network. It looks and operates very similar to facebook, but it also has a forum. (all coded from scratch).
It targets a very specific niche-- 10 greek letter organizations (all college fraternities and sororities) that interoperate with each other on a national organizational level. Alumni are typically VERY active after they graduate-- usually joining graduate chapters and attending conventions. and every year, thousands of new inductees join.
My site caters specifically to these 10 organizations. The reason is to get as many members to my site in order to sell them.... paraphernalia.
Thats right, the whole point of the social network is to target my products that have greek letters and symbols on them at my members. I am creating a cafepress (or Zazzle) account where i sell everything from t-shirts to coffee mugs, and the precious ad space on my site will show ads targeted to each user's respective org.
But... i need some input. Is this a good idea, or should i look for affiliate sales or perhaps sell links or ads to other sites that sell paraphernalia? Any drawbacks to using Cafepress in a revenue model.
FYI-- "adsense and friends" dont have very targeted ads for the niche-- they tend to group it all into general "fraternities and sororities" which is less targeted to my members.
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