SEM Tycoon

**briansol** · 01-27-2007, 03:17 PM

If you run your own in-house ads (cpm/flat rate per month, etc), you set fixed prices, either $X CPM, or $XX(x) per month, unlimited.

I do anyway, I run flat-rate per month.

I have a guy who wants to advertise with me for a 6 month contract, but he's trying to haggle my prices down 50%.

I would like him to advertise, but at the same time, it's not fair to my other advertisers who have paid full price, and really, his pricing is un-realistic.

At the same time, it costs me nothing to add another banner to the rotation, so its money I'm potentially throwing out the window.

What's your thoughts on this? Take his low-ball offer? Be firm in my price? Ignore him altogether?

**tuxidomasx** · 01-27-2007, 04:00 PM

I'd take the money and put his ads up. But this is assuming you dont think you'd be able to get someone who is willing to pay full price within the next 3 months.

dont feel bad about other advertisers paying more. what you'd be doing is no different from grocery stores offering coupons.

**imported_WillB** · 01-27-2007, 05:02 PM

Offering a discount on long term purchases is fair enough IMO. 50% is
a bit much though.. try to get him down to 25%. If he won't shift, you
could suggest he takes a shorter period at full price (or a 10-20% cut)
to see how well his ads perform.

If it turns out to be worth his while, he'll probably cough up your higher
price later on.

**Moelman** · 01-29-2007, 03:07 PM

I would try to compromize... 50% is a big discount, I might give him a discount since it doesn't take any money away from me but I also wouldn't take his first offer if it's that unreasonable.

**rolclub** · 02-05-2007, 09:34 PM

HI

Had such situations several time. In most cases, i try to come to an understanding with the customer of a price with no more then 25% off for 6months. 12.5% for 3.

You can not give away your services for free. But on the other hand, nobody knows this sites economy better then you do, and if its low at the moment, it wont cost you anything to throw up a banner for him, and ask him to keep quite about it. Deal with your customers on individual basis.

Regards

RayM

**imported_bmr** · 03-28-2007, 02:57 PM

If you truly believe in your site, and I'm assuming you do because you wouldn't have gone through the trouble of putting it up. I wouldn't go down more than 10%. If word gets out, your reputation will be shot. I'd rather be fair to my current advertisers and have loyalty, than a quick buck for the short run, and risk losing it all.

**jesterx** · 04-10-2007, 09:40 PM

ask him if he would like to do cheaper tests....that has worked for me in the past.

make sure you make him aware that it is for a limited time...it always workds.