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Old 01-31-2007, 10:18 PM Adwords - CPC or CPM
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What is more cost effective on adwords: CPC or CPM?
Is there a right or wrong answer?
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Old 02-01-2007, 12:09 AM
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It depends, but I find CPM more cost effective.
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Old 02-07-2007, 09:09 AM
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Most of the advertisers choose CPC and therefore, the bid ammount is high and keep on increasing. If a site owner allow CPM advertisement, why not try it with small ammount and increase it later?
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Old 02-07-2007, 07:54 PM
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As a site owner I earn less when I have CPM advertisers than when it is the general CPC model. That should probably answer the question.
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