I'm thinking of changing my blog layout from 2-columns to 3-columns.
Available choices for 3-columns are basically sidebar-content-sidebar or content-sidebar-sidebar. I'll probably place some adsense code and affiliate links at sidebar. So, which layout is the better choice if I want to increase CTR?
I think a good layout will be something that simple, plain and not very complicated in color. By the way, content is the most important element for a blog. People go to a blog because of its content and not its layout. Don't you agree?
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Yes, people go mainly for the content, but he is asking about the monetization of adsense ads. Will he get more clicks if he has a 2 column blog or a 3 column blog.
I think it depends on the content and the overall design and the blending of the ads really.
I think a good layout will be something that simple, plain and not very complicated in color. By the way, content is the most important element for a blog. People go to a blog because of its content and not its layout. Don't you agree?
I don't agree. As much as we like to think we go for substance, not style - the style is what it takes to get someone to stay long enough to find the substance.
If people can't find the substance - and fairly quickly - they won't stick around for long. It may be different for established sites, but I think if you're trying to build traffic to a new site, you have to have be attractive enough to get users to get hooked on the substance.
I run a 3 column layout and have pretty good luck with it. I don't put CPC ads in the side bars, but my affiliate offers perform well in the right side bar and my CPM ads have an average CTR in the left sidebar.
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