SEM Tycoon

**Hobbit** · 08-21-2007, 05:23 PM

This is the first time I use adwords. I added a bunch of keywords but the minimum bid is pretty expensive. It's not that much but enough to not profit the way I'd like to.

Is there a trick for keywords? I already tried long tail keywords and I still have to pay just as much.

**newtonapple** · 09-03-2007, 05:33 PM

Adwords may not always be a good choice for your ROI, in fact for me it wasn't usually. Try second/third tier search engines like 7search.com . They will probably be cheaper but not always as valuable traffic, depends on your niche.

Hope it helps!

**beachbumis** · 09-03-2007, 06:09 PM

You may need to revamp your landing page. Sounds like you are paying for having a low quality landing page. Try making a page that matched the main keyword phrase you want. Then send the traffic to that page and see if Google charges you less.

Michael

**beamup** · 09-05-2007, 01:21 AM

Yes I agree 7search is cheap but has been successful for me before. I think you should try it and check it out

Steve

**theFOX** · 09-06-2007, 07:57 AM

I have tested low quality landing pages vs higher quality landing pages with adwords. Within a few hours of my campaign google recognized the low quality landing page and began charging amounts which would guarantee a negative ROI . I haven't tried 7search yet but will get around to it.

**handsome rob** · 09-06-2007, 11:39 AM

Your bid price depends a lot on the keywords you choose, match types, quality of your ad and landing page, quality of the ad group as a whole, and the historic quality of your account. Much of your ads' quality scores are determined by their CTR. If you call Google about it, they'll tell you to raise your bids so you get a better CTR and thereby a better quality score. A bull**** way for them to squeeze you for more money basically, but they're holding all the cards. Most PPC affiliate marketers will tell you that they take a hit for the first few weeks of any campaign and THEN lower their bids.