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Real new here, but I have been involved in forums for a number of years. I have a niche site/forum that I now want to offer banner ads to a select group of merchants. I've never done this before and want to do it right. I also would like the ads to be targeted to my members so they don't think I am just filling space with advertisements that don't have anything to do with our special group of people.
I have a couple of merchants I would like to approach to begin with. One of my thoughts is to seek prizes for contests we run occasionally. For instance, there is a Hotel/Casino in Las Vegas that seems to be interested in trading promotional value for lodging and meals during our niche's largest convention in the US. I would not only write content that includes links, text and images about the hotel and the contest they are sponsoring, but I would also run a banner ad that rotates with others in the footer or header of the site pages.
What I don't know is the value to place on banner ads. I have moved to a new server recently and saw my uniques take a nose dive (unless the statistics I received from 1and1.com were inflated while I was there) and my page rank dropped off on the forum pages. There are over 900 members, with about 2/3rds of them professionals working in our niche and supporting each other. The rest are consumers and DIYers who are looking for help.
Sorry, didn't want this to be a book. I'm hoping to begin earning in earnest. Adsense is less than $100.00 per month, donations about the same and I know I can do a lot better. And it's not just me I want to profit from this, it's the members who participate and staff that volunteer their time and expertise. Contest prizes are a good start and will help my site grow, but I'd also like to bring in some bucks too. I was recently disabled and my income is now fixed and a paltry sum (military pension less than 1K mo).
Thanks for any guidance offered,
Jim
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