SEM Tycoon

**rezzy** · 04-22-2008, 12:39 AM

hello all,

I have a website and a few others, I am working on. I need to strengthen my call to action.

Currently, it just says contact us, I want to incorporate something that will really make customers contact me.

**Rachel Rofe** · 05-03-2008, 03:05 PM

You could offer them something in exchange for contacting you.

A free report, free consultation, discounted services for the next "x" people to contact you, etc.

**vangogh** · 05-03-2008, 10:29 PM

Right now all you have is the contact us in the navigation and the link on the home page. The link on the home page is buried with the other links (none of the other links on the home page are working either so people might assume that for the contact link too).

You might want to make the calls stand out more. You can use buttons for example.

Mostly though you have to think more than just the call to action. You need your content to lead the visitor into wanting to contact you and then get the call in front of them. It can't just be having a big button that says contact me. You need to persuade people with your content to want to click that button and then present it to them.

What I'd suggest first is creating more content. If I were to visit your site I'd know you were a web design, but wouldn't know why I should choose you to design my site over the other million designers out there.

Think about the questions I might have as a prospective client and answer those questions. Until you can convince me there's a reason to contact you no link or button is going to matter much.

Create an about page about you and the company. What kind of sites do you specialize in? What's your basic approach to design?

Tell me more about your services. You offer hosting. How much does it cost and what do I get for that price?

As you create those pages add a link or button to contact you at the top and bottom and weave some into the content. But the call to action doesn't work on it's own. You have to persuade me along the way through your content that I should be contacting you in the first place.

**Plugin-Developer** · 05-04-2008, 01:47 AM

If your main goal is to have people contact you, then you need to put that front and center in some noticeably different area that is hard for people to miss. This could be a large button or graphics, or even just putting "Contact Us" first in your navigation area.

If you're looking to get people's addresses in general, I recommend following some of the first responder's suggestions.

**Lpspider** · 05-04-2008, 10:10 PM

What do you mean by "call to action?"

**vangogh** · 05-04-2008, 11:30 PM

A 'call to action' is pretty much what the words say. You want someone to take some kind of action, maybe contacting you, or subscribing to your blog, or simply clicking on a link to another page of your site.

The call is what you do to get the visitor to take the action. By changing the wording, color, shape, etc you might get more people to take the action.

I'll use the link your signature as an example. You'd obviously like people to click the link and visit your site. The link is your 'call to action.' At the moment it's a simple link with the words "Do you run a forum?" It's possible if you changed the color or changed the words to read "Click here to become a better forum administrator" it could lead to more or less clicks on the link.

Studies have shown that if you want people to take an action you need to ask them or command them to take that action. It's one reason you see "click here" used in links. It's a command that tells the visitor exactly what you want them to do. What works best will depend on the specifics of your site, but there are some general rules to help improve your 'calls to action' and get more people to take that action.