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Text ad vs. Banner ads
Old 01-24-2009, 08:43 AM Text ad vs. Banner ads
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Hi all-

I'm brand new to this and curious to know what people's experience has been with Text Ads Vs. Banner ads.

Does one tend to get more clicks than the other?

Does one make more $$ per click?

I am currently using adwords if that helps...

Thanks in advance for your input.
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Old 01-24-2009, 09:25 PM Re: Text ad vs. Banner ads
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Obviously not on adsense so much, but generally: text ads can often be less intrusive, and therefore get higher conversions and thus more $$$.

Much of the time people aren't using text ads to their full potential and therefore they may well have conversions the same as banners - the latter are always extraneous to the meat of the text you're reading, whereas clever text advert users will put text in places where people treat it as prime content.

Then on the contrary, you get these people who highlight words in your content and turn them into ads. Those have low pay, low clickthru, high annoyance value.

A good rule of thumb, in life as well as online advertising, is to try everything and find out what works for you and what doesn't, then go after what works for you, ignore what doesn't, and find that life is usually a compromise where you get some of one and a bit of another and somehow it all mixes together in a good way.

You say you are brand new, and on adwords - but adwords is for buying not selling ads, so you mean adsense, yeah? In which case, go over to the affiliate programmes forum on this site and peruse some of the networks mentioned there. You can make a lot of money by targeting the ads yourself (whereas adsense will target everything for you). And you can have the choice of many many text ads (or indeed banners) which you can hand pick to work best for your site.

Is a biscuit better tasting when it's from a packet from a shelf from a production line (like google's adsense ads) or when it's home made by grandma? (picking the ads yourself, and putting it on your site in just the right way)
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Old 02-02-2009, 10:59 AM Re: Text ad vs. Banner ads
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Text ads can be better if they are lazer targeted to the niche of the page the person is on - its got to be relevant.

Banners can be effective if they are designed well. Also banners, despite what people say, are great for branding, reconition pruposes, and they stick in your mind even though you dont realise it at the time.
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Old 03-06-2009, 10:45 PM Re: Text ad vs. Banner ads
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Id suggest text ads as well, as they tend to have higher click rates than banner ads. It also depends on where you put your ads as well as content targeting is an important factor considering when balancing text vs banner ads.
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Old 03-09-2009, 09:12 AM Re: Text ad vs. Banner ads
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text ads have higher click rate coz I think they are less annoying than those huge banner ads.
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Old 03-17-2009, 01:10 AM Talking Re: Text ad vs. Banner ads
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Quote:
Originally Posted by yomimedia View Post
text ads have higher click rate coz I think they are less annoying than those huge banner ads.
Your right.

However, it depends a lot of time on the content.

I hope that anyone reading this doesn't decide to switch instantly based on the fact that text ads have a higher click rate. Because sometimes you need the banner ads to entice people to click
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Old 03-18-2009, 09:41 PM Re: Text ad vs. Banner ads
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well... banner ads might be annoying but most of the people advertising prefer banners because they are complex
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Old 03-26-2009, 01:48 PM Re: Text ad vs. Banner ads
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It depends on the particular site the ads will be displayed on. You would need to find out how banner ads perform vs. text ads for any given site. In other words, banner ads outperform text ads on some sites and vice versa on others.
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Old 03-27-2009, 01:01 AM Re: Text ad vs. Banner ads
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there are banner ads that are annoying and there are those that blends with the site page. I do prefer having more text ads than banner ads since they do have a link, though banner ads also have those.I only like sites that have banner ads that blends with the page.
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Old 03-31-2009, 10:54 AM Re: Text ad vs. Banner ads
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banner ads give more $ then text ads,from my experience.
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