SEM Tycoon

**fleetwoodMark** · 06-01-2010, 09:22 PM

Hello.
I'm considering different advertising brokers and I desperately need some figure on the factor of average time spent on a site to ad pricing rates. To illustrate my position, consider a site that gets 50,000 visitors a day. What I want to know is what would happen as my traffic evolves by doing something like doubling the average time visitors spend on my site overtime. What if it quadruples? Should brokers dynamically help me adapt my rates to address this positive traffic? If so, what should I expect? The reason is that I will be incrementally building some new features on my site that will dramatically improve on this metric and I want to know if and what advertisers use to optimize my earnings. Should I expect like a small fraction of like 2% increase in revenue for doubling time spent? Any experts with a ball park figure or just something meaningful?

In summary, any quantitative or qualitative response to how increasing the average time on site can affect the ad rates/pricing of a site that gets over a million visitors a month?

Thank you.

**chrishirst** · 06-02-2010, 03:22 PM

Quote:

Should I expect like a small fraction of like 2% increase in revenue for doubling time spent

No!

Quote:

on the factor of average time spent on a site to ad pricing rates.

And what exactly has "time spent on site" got to do with pricing??

Advertisers care about numbers and impressions.

It does not matter to an advertiser whether a visitors spends 1 second or 10 minutes on the page.

**fleetwoodMark** · 06-02-2010, 04:25 PM

Dude,
Are you saying that if you have people are on one site for 1 second vs. 10 minutes on another on average, you think the two sites are going to get the same ad rates if they have identical measures on other attributes?

I find that too hard to believe. The least you could have said is that you could have it be a negotiation point to get more money in the traffic does evolve in the way I was just talking about.

**chrishirst** · 06-02-2010, 04:28 PM

Quote:

The least you could have said is that you could have it be a negotiation point to get more money in the traffic does evolve in the way I was just talking about.

Why would I say that when it is untrue?

**chrishirst** · 05:01 PM

do advertisers pay millions for a few seconds of airtime because the viewers have sat through the first half of the Superbowl?

Do advertisers pay to sponsor a TV show because viewers are on that channel for 20 minutes?

Do advertisers pay for roadside billboards because there might be a traffic jam?

Why do you think commercial TV and radio publish viewing or listening figures, rather how long each listner/viwer stays "tuned".

No, No, No.
They pay millions because their advert(s) will probably be seen by tens of millions of viewers worldwide
They sponsor popular shows because their name (and logo) will be seen by tens of thousands of viewers
They buy hoarding and billboards because every car that passes by will see that advert.
Viewing figures are publish because .....

and.
... Higher figures means more interested advertisers.
Now if this is not what you wanted to hear because it doesn't fit into your theory, you're at the wrong forum!
We deal with facts and truths here not platitudes and guesses.

**ThailandForum** · 06-02-2010, 05:03 PM

If it was true I would be showing full length feature films on my sites, maybe triologies and stuff like that, **** I would be rich, maybe the lord of the rings once per month, thats around 12 hours long aint it, sadly it isn't true and films use a lot of bandwidth, so probably leave that to youtube to do in the future

**jdaly** · 06-04-2010, 06:34 PM

I think it absolutely counts, esp if you want return visitors and more clicks on your ppc. Advertisers know how many leads you're bringing in and yes people in the superbowl pay different prices depending on when the commercial is played (ei how many people are watching at that time.)

**uzomayor** · 07:00 PM

thank me later

**chrishirst** · 06-04-2010, 07:01 PM

Quote:

Originally Posted by uzomayor

thank me later

Naah! we'll just ban you now!

**qizzle** · 06-04-2010, 09:25 PM

All advertisers care about is making money. The tools they use to analyze the effectiveness of their marketing isn't EFFECTIVE at all. In doesn't take into account impressions left on the human mind.

**hamama** · 06-05-2010, 02:52 AM

Marketing the right way