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Creating Inbound Links for my website
Old 09-07-2007, 08:14 PM Creating Inbound Links for my website
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Name: Lee Unsworth
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Hi

I feel completely exhausted. Over the last week I've been writing well considered (I hope) and well researched articles on subjects which relate in some way, shape or form to my House Share website.
Writing the articles is time consuming enough, but submitting them to the different news and blog sites seems to take even longer. I know that I am at least putting links to my website out there on pages that have content relevant to the content of my site, so I may get traffic from the articles if people come across them whilst they are using phrases such as house share, flat share, shared accommodation, etc., but what value do the search engines really place on these inbound links? I guess that the question I'm asking is, is my effort worthwhile?

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Old 09-07-2007, 08:55 PM Re: Creating Inbound Links for my website
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The only way you can tell whether your effort is worthwhile is to go over your server logs with a fine-toothed comb. If you're not already using Analytics, you need to be; it's built to answer exactly the type of question you're asking. And it's free.

Without knowing what sites and pages your articles are winding up on, it's hard to say how Google will value the links. Potentially, they could be worth a lot, if you're putting them on sites with plenty of content, in good standing themselves. It sounds like you're sending them maybe off to individual sites instead of dust bins, or article directories? If there's only one copy of your article I think the link will carry a lot more weight, than if it winds up on a hundred sites Google isn't particularly fond of and all the pages land in the supplemental index.

I don't see any articles on your site, which is good in a way, suggesting you're going about distributing them properly. You know, avoiding the shotgun approach. But you should consider holding onto the best articles you produce and publishing them only on your site. This will encourage your customers to see you as a more broad resource, and it will also bring people into you site through a new door.

But to answer your question, look for referrals from the sites where you're leaving the links. Without those, it probably isn't worth your time. And look for search referrals to go up slowly for keywords in the anchor text, page title, and Hx tags of the pages you're linking to. Getting back to Analytics, tracking users' movement through your site, and how different keywords are doing for generic search, is a giant help.
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Old 09-07-2007, 10:18 PM Re: Creating Inbound Links for my website
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Lee, search engines place a lot of value on inbound links. How much they'll place on the links in your articles will depend on where the articles end up being published.

You might want to keep some articles for yourself and publish them on your site instead of submitting them elsewhere. For many reasons it's good to have content on your own site that people are interested in.

You might find that adding a blog to your site and publishing articles there ends up being more valuable. It really depends on where you submit the articles, though. If you're submitting to article directories there probably isn't going to be a huge benefit, but if you're submitting them to authority sites within your industry then you should see results from the submissions.

Could you share more details about where you have submitted the articles or maybe post a link to one or two of them?
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