First of all, i think that it's notso clever if you are trying to frame to Big G your fake-on-site-seo, including to much keywords, because we play by their rules and they are changing them every day
Thing that i noticed is that this site is not coded...It's basicaly one large picture cut on several smaller so their on-site-seo worth big nothing 
All content is not typed so there is no way that any Search Engine could read what they write..unless Google create some new tecnique with scanning pictures for content
Ivan
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