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No, I'm not talking about smoking marijuanna through an apple. The buzzword for the winter is "low hanging fruit" at least where I work at. If we have two bugs to fix, one that takes an hour and another that takes a week, we fix the easy one first because it's "low hanging fruit", we can look better faster to our clients.
The term comes from being hungry at the orchard - are you going to take the apple you can reach, or are you going to climb the tree for one at the top? Or, if you're super lazy, will you just take one from the ground? It was ripe last week, maybe even starting to ferment by now.
In SEO, low hanging fruit is the <title> and <h1> and <h2> and <h3> tags, which really ought to be right before a page goes live. But it's also directories, social media, and I-Follow blogs.
High fruit is well researched quality content that leaves a pleasant taste. It's links from the blogosphere that came all by themselves. Everyone out there who's feasting on the good stuff, give us some examples to learn from, and tell us how you built your ladder that lets you climb up to the top of the tree and get the choicest apples?
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It should yield high fruit nonetheless. It may not be high volume traffic, but will reach my exact target audience and should have a high conversion rate from guests to members.
