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From the look of your thread, it seems your having a conversion problem and not a SEO problem. Do you use Google Analytics to manage your website statistics and track sale converisons? If not you should look into it, it will help you gather a lot of data related to what your question is.
What you should be wondering is those sale conversions actually coming from the Google organic traffic or another source. I find that Yahoo! and MSN organic traffic has a MUCH higher conversion rate then Google, maybe you should key some SEO use to Yahoo! instead of Google, even more since your sites revenue isn't based off of ads but actual sales.
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