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It is important to know that Google only recognizes a certain format when it comes to format:
Street Address
City, ST ZIP
or
Street Address City, ST ZIP
and in some instances
City, ST ZIP
If you are listing anything else, Google will simply recognize it as a word and not a location.
Here is what I suggest, and I know it sounds like a lot of work, but it will do wonders. Build a landing page for each of the cities that the contractor does work in. Build each page around one city, using the last format example that I listed above. If at all possible, try to squeeze in a map from Google or Mapquest, that points to the center of that city. Just go to Google and type in "map of your city", click on "link to this map", and copy the embedded code.
You must link these pages together using "keyword" + "Location" as the anchor text. i.e. "Tile Contractor Dayton OH".
Your keyword meta tag should list your keywords in the same way. "keyword"+"Location". You know you wont ever show up when someone searches the keyword Tile Contractor, and why would you want to. So make sure you are optimizing your page with local keywords.
Hope this helps.< self promo link drops removed >
Last edited by chrishirst; 01-20-2008 at 11:51 AM..
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