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Adam lies. Link baiting is easy. All you have to do is make the 3rd <h2> tag on your page have child content saying "PLEASE LINK TO ME ON THIS PAGE!!!"
That's link bait. I don't think it'll be very effective link bait. You might not get links from any sites that get more than 10 readers that way. So if you want link bait to really work for you, you need to come up with a better kind or a better technique or something.
Adam made a post about IBM not being a very good company to buy from, and it was fantastic link bait for him. I made a post about a crazy blog I found, and got a few links out of it, even from sites I never heard of before. Lots of smart folks on this forum create free software and get lots of links from people who find the software useful. That's probably a good one, since so many blogs see themselves like the news of the internet.
Then sometimes a person will just say a really crazy thing. Imagine if there were no links, only TV cameras like if it was 1960. How did Al Sharpton get on TV?
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