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how to make wordpress seo-friendly?
08-17-2006, 04:49 PM
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how to make wordpress seo-friendly?
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Posts: 6
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I want to set-up a wordpress-blog but what actions do I need to take to make sure it is SEO-friendly?
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08-17-2006, 05:04 PM
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Posts: 224
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Quote:
Originally Posted by keurkoop
I want to set-up a wordpress-blog but what actions do I need to take to make sure it is SEO-friendly?
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Make sure you set the 'permalinks' option inside wordpress.
This will generate a SEO friendly URL like http://www.yoursite.com/category/post-title.htm or whatever you want. |
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08-17-2006, 05:14 PM
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Posts: 118
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Is there any SEO related difference between setting the permalinks up like:
yoursite.com/category/post-title.htm
or
yoursite.com/category/post-title
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08-17-2006, 05:19 PM
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Posts: 504
Name: Nick Ohrn
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Quote:
Originally Posted by MyNet-Tony
Is there any SEO related difference between setting the permalinks up like:
yoursite.com/category/post-title.htm
or
yoursite.com/category/post-title
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I don't think there is any difference. I'm assuming that search engines probably don't consider the .htm, .html, or .php extension when evaluating page names.
-Nick
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08-17-2006, 05:19 PM
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Posts: 224
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Quote:
Originally Posted by MyNet-Tony
Is there any SEO related difference between setting the permalinks up like:
yoursite.com/category/post-title.htm
or
yoursite.com/category/post-title
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Good question.
I have seen it done both ways on sites that I have bought.
I will let some SEO gurus provide the correct answer. |
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08-17-2006, 05:47 PM
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Posts: 111
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I'm not sure about the immediate SEO benefits of having URLs written with or without file extensions.... however I can suggest a potential long-term benefit that in my opinon makes it worth going the route of non-extensions.
If your page includes .htm or .php, etc at the end of the address, and you one day choose to adopt some new improved technology to run your site (i.e. a static HTML site upgrading to PHP, or perhaps some new even better language comes out that's so cool you just have to use it), then all of the addresses of your pages will change. In the event that none of your pages were indexed by search engines and none of your content was linked to by other sources (whew hope not haha), this might not matter so much. But if you "do" have pages listed in search engines and as direct links on sites, then changing your address will entail some extra work to make sure all your hard work isn't lost. You would need to configure "301 Redirect" rules in Apache or your .htaccess file (or alternately whatever is used if you *gasp* host on a Windows server) to redirect all queries for your old pages to the correct new pages. Depending on how many pages you have and also how adept you are at writing more advanced mod_rewrite rules, this isn't toooo big of a deal - but if you can avoid it from the start, why not?
A fellow member here at EF posted a useful article:
http://www.seo-portal.com/10-seo-tip...ss/2006/07/09/ |
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08-18-2006, 12:04 AM
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Posts: 440
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I hadn't thought of the answer above, but that's a good point regarding the file extensions. Also, I would imagine spiders cut off how many characters of the url they weight after a certain point, the same way titles are cut off at about 50-60 characters. The point being you're better off with another keyword in the title than a file extension. Though you could have both, I suppose.
Getting back to the original question, there are a couple of things you can do, not restricted to WordPress, but useful on all blogs.
1) Make sure your categories (assuming you're archiving that way) are keyword rich. These will be found several places on the site, so it's an easy way to boost keyword density.
2) Consider internal and technorati category tags. Density, again.
3) If you can, set up post urls to look like url/categorykeyword/post-title (especially helpful when people link with your url, rather than normal text)
4) Look at Google's structure on their blogger blogs. Amongst other things, sidebar headers use header tags, modified by CSS not to appear huge or tiny, but to still look like headers.
5) If you use an image for a logo across the top of your blog, use an alt tag to describe it for the spiders. Be honest and don't stuff "Webmaster Directory.gif"'s alt tag with "webmaster directory of web master directories website design website development..."
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08-18-2006, 11:18 AM
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Posts: 120
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Check out the Wordpress plugin directory at wp-plugins.net for SEO related stuff.
There's a Google Sitemaps plugin, which helps.
Also, make sure that your page titles (in the title bar) are POST TITLE > BLOG NAME, and not BLOG NAME > POST TITLE
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08-18-2006, 11:27 AM
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Posts: 1,028
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If using trackbacks and SEF url's that contain the title of the post, make sure not to use apostrophies in the post title.
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08-18-2006, 07:05 PM
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Posts: 440
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Quote:
Originally Posted by junger
Check out the Wordpress plugin directory at wp-plugins.net for SEO related stuff.
There's a Google Sitemaps plugin, which helps.
Also, make sure that your page titles (in the title bar) are POST TITLE > BLOG NAME, and not BLOG NAME > POST TITLE
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I agree with the first part (the plugin, which displays some related posts to search engine visitors, if i'm not mistaken), but not the second. I think the blog name: post title format works best, because it emphasizes what the site is about. Residual traffic from SEs to post pages is nice, but rankings on main keywords are nicer. |
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08-21-2006, 03:37 PM
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Posts: 1,028
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did anyone mention smart tags yet?
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08-21-2006, 03:41 PM
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Posts: 224
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This has been a great thread so far - I have implemented a number of ideas from here (and the links to other sites).
Keep the ideas coming!
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08-21-2006, 06:12 PM
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Posts: 1,028
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Also, if you display comments on a separate page, put a NOFOLLOW tag on that page.
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08-22-2006, 12:37 PM
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Posts: 440
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What do you mean by smart tags, Rob?
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08-22-2006, 03:51 PM
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Posts: 1,028
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Quote:
Originally Posted by Bookworm-SEO
What do you mean by smart tags, Rob?
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It's a WP plugin I was always rather fond of that makes it very easy to insert Technorati tags into your posts. |
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08-23-2006, 08:26 PM
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Posts: 120
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Quote:
Originally Posted by Bookworm-SEO
I agree with the first part (the plugin, which displays some related posts to search engine visitors, if i'm not mistaken), but not the second. I think the blog name: post title format works best, because it emphasizes what the site is about. Residual traffic from SEs to post pages is nice, but rankings on main keywords are nicer.
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There will be a much greater variety of keywords on your individual post page titles, rather than the static blog title.
Jakob Nielsen has also determined that Web surfers often only read the first two words of a sentence -- and do you really want your visitors to only read your blog title over and over again? |
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08-23-2006, 08:26 PM
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Posts: 120
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Quote:
Originally Posted by handsome rob
It's a WP plugin I was always rather fond of that makes it very easy to insert Technorati tags into your posts.
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The best tagging plugin for Wordpress is the Ultimate Tag Warrior -- it does loads of different tagging systems, plus an internal one as well. |
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08-23-2006, 09:04 PM
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Posts: 440
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I hadn't seen things that way Junger. Well, perhaps that title tag set-up might be a superior solution, assuming they only read the first few words. Though that might just be eye tracking, not actually proof of what's read.
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