Quote:
Originally Posted by ergophobe
For PPC I understand the cost/benefit breakdown for the long tail: cheaper terms, more targetted traffic. But for natural search, it seems like it could take forever to get enough long-tail pages to bring in decent traffic.
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I can see your point about bringing in obscure search engine traffic but the
thing about going after long-tail searches is that they should still be targetted
and should therefore also contain the more popular, shorter keywords and phrases
that are highly searched.
As an example, a popular search term might be golf clubs and many people
might just use those two words in their keywords metatag and throughout
their site.
However, if you want to go after long-tail searches then you might incorporate
it into a phrase like buy used golf clubs online.
So, your page will still show up (somewhere) in a search for golf clubs but
will also show up for buy used golf clubs online, buy used golf clubs, used
golf clubs or other combinations such as buy golf clubs online.
You've not lost your original high traffic search term, all you've done is opened
yourself up to several other long-tail searches.
Best Regards
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