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Do you play long tail
Old 09-04-2006, 10:17 AM
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You sound like you have some good ideas in there, but I can't understand you at all. In particular, this phrase has me scratching my head:

Quote:
For example, I save much time by randomizing my anchor text with special solution. Let's say - I need 10 longtail keyphrases, I just submit all of them to alternative text boxes, and grow on all of them.
I mean. Playing one longtail is less effective in terms of traffic then playing on a number of reasonable longtails that are ok for your business. One of the ways to natually gather traffic from search engines on longtail in acquiring good SERPs on them, via link building including.

But now imagine. You handle 10 longtails for one site at a time. Trying to do link building on all of them is possible, but is about some routine work. I save time by submitting 10 different anchor texts with these 10 longtails to a special solution. And during link building this solution takes one of the longtails and puts it on the site of my partners. Nothing extraordinary, but saves time, and backlinks on the sites of my partners appears with different anchors. With time, when search engines index my links on these pages it gives me traffic on necessary longtails and helps to get visitors who do searches on different keyphrases.

In all the rest - link building that me, you and others do daily with their sites. But from what I see, most of the people tend to use one keyword or keyphrase as anchor text when they build links. And now there is a good way to change that typical behavior.
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Old 09-07-2006, 01:12 PM
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Originally Posted by Bookworm-SEO View Post
You sound like you have some good ideas in there, but I can't understand you at all.
I think he's talking about looking at many different permutations of a given set of words.

Go to seobook.com (as one example) and check out the keyword generation tool. Basically, the idea is like this

"widgets" - you can't rank for that and it's unqualified traffic anyway

"buy widgets" - you still probably can't rank for that and it's more qualified, but only if you make an entire range of widgets.

"buy 9mm widget in red/blue/green" - now it's easy to rank and it's highly qualified (ready to buy) and highly targetted (they're searching for the actual widget that you manufacture), but there are many permutations, so if someone else makes 9mm widgets in those colors, they might have exact phrases that match the search better than your phrase does. So you'll get outranked if someone searches for the exact phrase "buy red 9mm widgets",.

So you put your words in different boxes and generate all possible links, and then sort through and find the ones that actually make sense that you think might come up in actual searches.
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Old 09-09-2006, 02:21 PM
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Originally Posted by ergophobe View Post
I think he's talking about looking at many different permutations of a given set of words.

Go to seobook.com (as one example) and check out the keyword generation tool. Basically, the idea is like this

"widgets" - you can't rank for that and it's unqualified traffic anyway

"buy widgets" - you still probably can't rank for that and it's more qualified, but only if you make an entire range of widgets.

"buy 9mm widget in red/blue/green" - now it's easy to rank and it's highly qualified (ready to buy) and highly targetted (they're searching for the actual widget that you manufacture), but there are many permutations, so if someone else makes 9mm widgets in those colors, they might have exact phrases that match the search better than your phrase does. So you'll get outranked if someone searches for the exact phrase "buy red 9mm widgets",.

So you put your words in different boxes and generate all possible links, and then sort through and find the ones that actually make sense that you think might come up in actual searches.
You pointed it out perfectly clear.
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Old 09-09-2006, 03:13 PM
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Originally Posted by ergophobe View Post
For PPC I understand the cost/benefit breakdown for the long tail: cheaper terms, more targetted traffic. But for natural search, it seems like it could take forever to get enough long-tail pages to bring in decent traffic.
I can see your point about bringing in obscure search engine traffic but the
thing about going after long-tail searches is that they should still be targetted
and should therefore also contain the more popular, shorter keywords and phrases
that are highly searched.

As an example, a popular search term might be golf clubs and many people
might just use those two words in their keywords metatag and throughout
their site.

However, if you want to go after long-tail searches then you might incorporate
it into a phrase like buy used golf clubs online.

So, your page will still show up (somewhere) in a search for golf clubs but
will also show up for buy used golf clubs online, buy used golf clubs, used
golf clubs
or other combinations such as buy golf clubs online.

You've not lost your original high traffic search term, all you've done is opened
yourself up to several other long-tail searches.

Best Regards
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Old 09-18-2006, 08:08 PM
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Originally Posted by Ed_bloggo View Post
Longtail =niche

whats new about that please explain
In the sense of the book by the same name, the new part is that the ability for consumers to "shop" in those niches is at an all-time high, in great part thanks to the Internet. In the past, you had to be happy with what was on the store shelves, or at best in the SEARS catalog. Today, niche businesses have access to the whole world, making those businesses suddenly more viable.

In search, long tail is new only to those who are expanding their keyword campaigns to include things they may not have in the past, but which still may pay off. It's worth it if you have some method to choosing the right long tail words. Otherwise, you risk wasting a lot of time. There's some thought that long tail words convert better, because on the "general" words, you get a lot of traffic from people who really haven't narrowed it down yet.
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Old 09-18-2006, 09:20 PM
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I think we are taking this buzzword too seriously. Give it a rest guys.
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Old 09-18-2006, 09:56 PM
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Makes sense now. I just didn't get the vocabulary/grammar/wording. Looks like a nice system free traff. Care to share what your 'solution' is?

Good points also Jason and Mike. I agree entirely about the golf clubs example.

What do you guys think about ranking for names of people who are B-list, but relate to your topic? Would you go about it the same way? Just do on-site stuff? Pursue it at all?
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Old 09-25-2006, 05:07 AM
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Originally Posted by Bookworm-SEO View Post
Makes sense now. I just didn't get the vocabulary/grammar/wording. Looks like a nice system free traff. Care to share what your 'solution' is?
Sent you PM. Nothing beyond impossible, but works.
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Old 09-25-2006, 01:28 PM
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Long tail is all I really get when I launch a new site solely based on search engine traffic. I'll pull in RSS feeds and other sources online to make a site.

Once all the initual content as been indexed, I get around 100 uniques a day because of the long tail. Then after 6 - 9 months, I start popping up for main keywords on new sites launched.
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