You not only to be an established blogger, but you need to be a well known blogger. Simply following the news is what everyone can do. What you can do is to create unique pages that everyone will speak and link about. This should get you noticed in the circles.
Also, you may want to comment on Rands and Barry's blogs, participate in forums they take part in as well as meet with them at SES and talk.
Yes, my blog is about 50% about SEO now, and I don't get any mentions yet. So what? 
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